Marketing Software
for Small Business.
Keep Clients Engaged.
Stop paying for a separate marketing platform. Fyrestone's built-in email and SMS marketing tools sit right inside your CRM — so you can run campaigns, send bulk texts and keep past clients engaged without switching apps or rebuilding your contact list.
CRM with Built-In Marketing Tools — One Platform, No Extras
Everything you need to stay in front of past clients, win repeat bookings and grow revenue from the contact list you already have — no agency, no second subscription.
No Extra Platform Needed
Email and SMS marketing sit inside your CRM — no imports, no syncing, no second login or separate monthly subscription.
Your List Is Always Current
Campaigns pull directly from your live client records, so you never market to outdated, duplicate or stale contacts.
Reach Every Channel
Email for longer messages, SMS for time-sensitive promotions — both channels are built in and both run from the same contact list.
Personalised at Scale
Merge client names and job details into every email and SMS automatically — without editing each message individually before you send.
Smarter with Every Send
Open rates, click-throughs and opt-outs are tracked automatically, so each campaign teaches you what works and what to improve.
Built for Busy Owners
No marketing agency required. One owner can plan, build and send a campaign in under ten minutes — on any device, any day.
What Is Email and SMS Marketing Software for Small Business?
Email and SMS marketing software for small business is a tool that lets you communicate with past clients at scale — without a marketing team, a separate platform, or a rebuilt contact list. Instead of setting up a separate service, importing a CSV and hoping the data is current, you work from the contacts already in your CRM. You select an audience, write a message and send.
For a small business, the most valuable audience you can market to is the one already in your system: people who have paid you before, trust your work and are likely to book again. The easiest sale is a repeat sale. A client who hired you last spring for a service they need annually will book again if you remind them at the right moment. One well-timed email or a single text can turn a quiet month into a busy one — without spending a penny on new customer acquisition.
Fyrestone is a CRM with built-in marketing tools that removes the friction keeping small businesses from staying in touch with past clients. Email campaigns, bulk SMS sends, tag-based audience segmentation and repeat-sale follow-up sequences are all built into the same system you use to manage leads, quotes and invoices. Your contact list is always current, your message history sits beside each client record, and every campaign drives work back to the business that earned it.
A Small Business Email Campaign Tool Built into Your CRM
Every campaign you send runs from the same client data you already use — no importing, no syncing, no third-party login. Pick your audience, choose a ready-made template or build your own, and send.
- Drag-and-drop email builder — design great-looking campaigns without needing a designer.
- Pull your audience straight from your CRM contacts, always up to date, no CSV required.
- Schedule campaigns ahead of time so they land when clients are most likely to open them.
- Personalise every email automatically with the recipient's name and relevant job details.
- Track opens and clicks so you know which offers and subject lines your clients respond to.
A Bulk SMS Tool for Small Business That Hits Every Phone
SMS is the fastest channel you have. Messages are read within minutes — not hours or days. Fyrestone's bulk SMS tool for small business lets you reach your entire client list, or a targeted segment, with a single send from inside your CRM.
- Write once, send to hundreds — no copy-paste, no separate messaging app required.
- Filter recipients by tag, service history or last booking date before you send.
- Schedule bulk sends in advance so campaigns go out on the day you choose.
- Personalise each text with the client's name and relevant details automatically.
- Replies come back into the client record, so you never lose a conversation thread.
- Opt-outs are handled automatically, keeping you compliant without extra admin.
How Email and SMS Marketing Software for Small Business Works
Four steps from your contact list to a booked repeat job — no agency, no complicated setup, no platform switching required.
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01
Build Your List
Start from the contacts already in your CRM. Filter by tag, service type or last booking date to reach exactly the right clients.
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02
Write Your Message
Choose a template or build your own with the drag-and-drop editor. Preview your email or SMS before you commit to sending.
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03
Schedule and Send
Send immediately or schedule for the right moment. Delivery, personalisation and opt-out handling are all automatic.
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04
Win Back Business
Past clients see your message, remember your work and rebook — driving repeat revenue without a single cold call.
Tag-Based Segmentation That Keeps Every Campaign Relevant
A message that goes to the right people works. One that goes to everyone gets ignored. Fyrestone's tag-based segmentation lets you build a precise audience from your existing client records in seconds, so every send feels personal — not like a broadcast.
- Tag clients by service type, location, job value or any label your business uses.
- Filter your audience before every send to reach only the clients each message is relevant to.
- Save segments for repeated use — no rebuilding the same audience each campaign.
- Segment by last booking date to identify and re-engage clients who have gone quiet.
- Keep every campaign relevant so open rates stay high and unsubscribes stay low.
Repeat Sale Marketing Software That Pays for Itself
Winning a repeat sale costs a fraction of winning a new one. Past clients already know your work, trust your business and need your service again — they just need a nudge at the right moment. Fyrestone's repeat-sale campaigns send that nudge automatically, so your existing client base becomes a reliable source of recurring revenue.
- Set up a follow-up campaign that triggers automatically after a job is closed.
- Re-engage past clients at the right moment — six months after a service, or before a new season starts.
- Mix email and SMS in the same sequence to maximise reach across every client.
- Every campaign runs from your live contact list — no rebuilding it every year.
- A timely message from a trusted business earns re-bookings your competitors never get.
- Every repeat booking is pure profit — no paid acquisition cost, no cold outreach required.
Marketing to Existing Clients, Answered
How Do I Market to Existing Clients as a Small Business?
The most effective way to market to existing clients is to reach them on a channel they already use — email or SMS — with a message relevant to what they have bought before, timed well. Fyrestone makes this straightforward: your past clients are already in your contact list, you tag them by service or last booking date, write a short message and send. Because your contact list lives inside your CRM, it is always current and there is nothing to import or rebuild before you start.
What Is a Bulk SMS Tool for Small Business?
A bulk SMS tool for small business lets you send a single text to a large group of contacts at once — without copying and pasting into your phone or using a separate app. In Fyrestone you filter your client list, write a personalised message and send it to hundreds of recipients in one action. Replies come back into the client record, opt-outs are handled automatically, and you can schedule bulk sends in advance so campaigns go out at the right moment without manual effort on the day.
Does Fyrestone Replace My Email Marketing Software?
Yes, for most small businesses it will. Fyrestone includes a drag-and-drop email campaign builder, a template library, audience segmentation and open and click tracking — the same capabilities a standalone email marketing tool provides. Because every campaign runs from your existing CRM contacts there is no list to import, no sync to set up and no additional subscription to manage. Everything you need to stay in front of past clients is already in the platform you use every day.
How Does Repeat Sale Marketing Software Work?
Repeat sale marketing software sends targeted messages to past clients at the moment they are most likely to book again — after a set period of time has passed, or before a season when a service is typically needed. In Fyrestone you set up a follow-up sequence that triggers automatically after a job is closed. The system sends the message, records everything in the client record, and handles replies — so winning back past clients becomes a routine part of your business rather than something that only happens when you remember to chase it.
Your Best Clients Are Already Waiting to Hear from You
Fyrestone's built-in email and SMS marketing software for small business turns your existing contact list into a steady stream of repeat bookings — no marketing team, no separate platform, no big budget required.